Rowlf the Dog....For Cialis

Been feeling annoyed by a particular commercial I have been seeing a lot recently.  In it, the Muppets all pile into a Toyota Highlander and then proceed to have a muppet-gasm about how spacious the interior of their luxury sports utility vehicle is.  It very well might be the very last thing I would expect the Muppet characters to have a muppet-gasm over.  Now I am aware from the tagline at the end of the add that it is a cross promotion for their new movie.   I could just go off on a rant about how commercial the Muppets have become since Disney bought the rights to pimp them muppets anywhere they see fit.

It's more complicated than that. Now when we were kids and the target audience of the muppets, I won't say how many years ago, we would have told you the "muppets are going to last forever".  Clearly, the marketing and merchandising people were hoping that too.  The fact is though that the fondest fans of these characters remain that original target audience.  Not their children, and not their grandchildren in some cases (gasp). 

With Fox Newsy News and the Republicagencia trying to convince half the country that Sesame Street was a communist plot from the get go and with the other characters firmly under Disney lock and key between movies, they really aren't reaching a younger audience the way Henson's original cast and crew did.

So maybe I just have to accept the idea that the Muppets fans are slowly aging out. That they really want to know if there is any room for boring in the new Toyota Highlander.  And maybe one day soon in a print add or in between segments of television programming, I will have this to look forward to.